Teleseminar: Marketing on a Budget
Presenter: Marc van Bree
Date: Wednesday, July 11, 2012
How to improve your impact during bumpy times
It’s not easy being an opera company these days. And it’s certainly not easy being a marketer for opera companies these days. Marketing budgets across the country have been decimated. How do you sustain, let alone, improve your impact in these circumstances?
In this teleseminar, you will find out how Austin Lyric Opera was able to increase subscription seats by 22% and single tickets sold by 21% despite a 35% marketing budget cut and a drop in seat capacity of 25%. Learn all about the mix of ingredients that went into turning an opera company around.
You can read more about that on his blog.
Learn how to make your website a cost effective and successful marketing tool.
Dutch and digital native Marc van Bree is an analytical marketing communications professional with more than 8 years of experience strategically managing campaigns, on and offline, in a rapidly changing media environment.
Marc is currently marketing manager at Charfen Institute, a leading knowledge and intellectual content company that provides training and coaching products for real estate professionals and small business owners.
As a consultant, Marc has worked with nonprofits and cultural institutions on web development, social media and digital marketing. He has spoken at national and international conferences on the topic and has been quoted in publications including International Arts Manager and Symphony Magazine. He blogs on the intersection of communications and culture at mcmvanbree.com/dutchperspective.
Marc previously served as director of marketing for Austin Lyric Opera, one of Austin’s premier cultural institutions, where he managed a data-driven integrated marketing campaign for $1 million in sales annually. Other previous positions included communications functions for Chapin Hall at the University of Chicago and Chicago Symphony Orchestra.